As a Marketing Sepcialist at Nuvisan, you will be responsible for developing, implementing, and managing marketing campaigns that promote our brand and services with focus on digital channels (incl. website & Linkedin) and Nuvisan´s volunteer recruitment efforts. You will play a major role in enhancing brand awareness and patient recruitment within the digital space as well as driving website traffic and acquiring leads/volunteers/customers. As a strong communicator, you are in constant exchange and close alignment with other functions, in particular with our volunteer recruitment and business development teams. This role requires a high level of creativity, attention to detail, flexibility to support a variety of other activities in the marketing/communication space (e.g. offline, content creation, communication), when needed, and project management skills.
Marketing Specialist (m/f/d) with digital focus - Clinic
RESPONSIBILITIES
Develop and execute comprehensive (digital) marketing strategies to achieve business goals, with focus on volunteer recruitment
Manage and oversee various digital marketing channels, with focus on volunteer recruitment, including (study-specific) SEO/SEM, email marketing, newsletters, social media, content marketing, and display advertising campaigns (Facebook/Instagram/Google)
Measure and report on the performance of all (digital) marketing campaigns, and assess against goals (ROI and KPIs).
Identify trends and insights, and optimise spend and performance based on the insights.
Collaborate with internal teams to optimise patient recruitment efforts
Utilise strong analytical ability to evaluate customer and volunteer experience across multiple channels and touchpoints.
QUALIFICATIONS
Bachelor’s degree in Marketing, information management/corporate communication, business or a related field.
Proven working experience in digital marketing, preferably within a similar role.
In-depth knowledge of various digital marketing tools and techniques.
Strong understanding of current online marketing concepts, strategy, and best practices.
Hands-on experience with SEO/SEM, Google Analytics, and CRM software.
Proficiency in managing social media platforms and tools.
Excellent written and verbal communication skills.
Strong analytical skills and data-driven thinking.
Ability to multitask and manage multiple projects in a fast-paced environment.
Creative mindset with the ability to think outside the box.
Great communicator with hands-on & team-focused mindset
Business fluent in German and English
Enthusiasm and initial experience in the pharmaceutical or medical environment desirable
WE OFFER
Unlimited contract, 30 days holiday per year, flexible working hours (37.5 per week) including a modern workplace
After approx. 1-2 months of training, the work can be fully remote (in Germany)
Employer-funded pension
Comprehensive induction and individual training and development
Lease-a-bike, Corporate Benefits, Free parking spaces directly on site and a canteen in-house
A dynamic, future-oriented, and employee-oriented company, with room for growth and your own ideas
Interdisciplinary, agile teams with flat hierarchies
Ansprechpartner
